About us.

Close-up of a decorative textile with intricate red crochet patterns and hanging beads and rings on a light background.

Melbourne-based designer Charmaine De Lima founded Shemie in 2024 ~ a crochet-focused label infused with Lebanese soul and a deep appreciation for artisanal craft. Each piece is made to order and intricately handcrafted by Charmaine herself, reflecting generations of tradition, patience, and care.

Rooted in the philosophy of slow fashion, Shemie celebrates quality over quantity. Every garment is thoughtfully created in limited numbers, encouraging a more intentional and mindful approach to dressing. These pieces are designed not only to be worn, but to empower. Carrying the story of their maker and the heritage that inspires them.

With a focus on season-less design, Shemie moves beyond trends, offering timeless garments made to be cherished for a lifetime, wherever you are in the world.

Keep an eye on instagram stories to be the first to preorder.

A woman dressed in a red, netted outfit with gold embellishments standing against a red wall. She is holding a small, velvet bag and wearing patterned shoes, jewelry, earrings, and a necklace. The setting appears to be indoors with decorative pillows and a patterned floor.
A woman with long dark hair, sitting on a patterned rug with a serious expression, wearing a patterned green and beige dress with embroidered leaves, and pink velvet velvet pants with floral motifs, in a room with a red wall, ornate pillows, and a floor lamp.

A Memoir

This beautiful, inspiring collection of mine, from 2017, became the foundation of Shemie. My obsession with my heritage and traditions pushed me in this direction. All the little details, including the beading, embroidery, and crochet, as well as reading old craft books, are where I fell in love. I think it’s why I spend so much time on traditional craftsmanship: It tells stories.

Stories you learn from your grandparents and parents.

Jean-Louis Mainguy, Lebanese interior Architecture 
Jean-Louis Mainguy, Lebanese interior Architecture
A woman with long hair, wearing a headscarf, sitting on a staircase with a patterned carpet. She is dressed in a white outfit and red crochet footwear.
Decorative wooden table with two intricately carved candlesticks and a large green vase, against a stone wall with framed artwork, in a sunlit room. 
Jean-Louis Mainguy, Lebanese interior Architecture